Programs for impacted businesses and employers,
including access to qualified candidates to meet current
hiring needs, layoff aversion support, subsidized wages,
and other business services;
Work in coordination with local municipalities, including the
Cities of Pasadena, Santa Monica, Malibu, Sierra Madre, and
Los Angeles, the Altadena community, as well as community
business organizations, such as Independent Hospitality
Coalition, Latino Restaurant Association, and the California
Restaurant Association to take immediate steps to establish a
regional public awareness campaign, along with related
programs and services, and resources that both encourages the
idea of “Shop/Dine/Recover Local” and promotes the fact that
many commercial businesses within the Eaton, Palisades, and
other fire zones are still in business, thereby ensuring their
short- and long-term economic resiliency, this campaign should:
Focus on awareness of small business impact as a result
of wildfires;
Establish and promote a listing of all small businesses that
survived the Eaton Fire and are still open in their current
or temporary space in the areas immediately within or in
close proximity to the fire zone;
Consider ways to promote and support these small
businesses, including marketing campaigns utilizing video
testimonials and advertisements, financial incentives for
businesses, affordable space sharing and commercial
access opportunities, capacity building, and capital and
contracting access during the rebuild and for other
regional events, such as the 2028 Summer Olympics
hosted in Los Angeles; and
Engage with the Altadena community, holding community
engagement forums, to best understand the unique needs of the
small business community in a post-Eaton Fire landscape; and
Authorize the Director of Economic Opportunity, in consultation with
County Counsel, to negotiate, execute, and amend any agreements,
and necessary amendments for assistance with administration or